Madeleine Co. is a Toronto-based art collective specializing in the creation of socially innovative content. Using co-creative platforms, Madeleine Co. integrates communication strategies with the ingenuity of artists to engage with audiences in empowered and emotionally-resonant ways. Our core principles of accessibility, participation, and collaboration guide us in the development of meaningful experiences with a strong social mandate.
The name "Madeleine" is an homage to Marcel Proust's description of an involuntary flood of sensations evoked by the simple act of tasting a madeleine cookie. Madeleine Co. seeks to trigger inspiration through projects that showcase significant subject matter in ways that engage, educate, and excite contemporary audiences.
Madeleine Co. has been featured in Scotiabank Nuit Blanche, Luminato Festival, Jane’s Walk, Ryerson University, York University, and Art of the Danforth.